PEPSI JOINS AS OFFICIAL SPONSOR OF 2023 WORLD JUMP ROPE CHAMPIONSHIPS
COLORADO SPRINGS, Colo. — The International Jump Rope Union (IJRU) announced a sponsorship with Pepsi as an Official Sponsor for the 2023 World Jump Rope Championships in Colorado Springs, Colorado.
Pepsi will be directly supporting the 3,000 athletes, coaches and officials participating in the IJRU event. In the partnership, Pepsi will provide overall event support plus local marketing, product and hospitality.
The IJRU will be featuring Pepsi in pre-event promotional materials, venue signage and VIP events. Pepsi is an existing sponsor in Ed Robson Arena on the Colorado College campus. Products involved in the relationship include Pepsi, Pepsi Zero, Starry, Mt. Dew, Gatorade, Aquafina and other assorted juices.
The 2023 World Jump Rope Championships is a partnership of the IJRU, the Colorado Springs Sports Corporation, Visit Colorado Springs and Colorado College. The event will be July 16-23, 2023, at Ed Robson Arena in Colorado Springs, Colorado, known as Olympic City USA.
“Whether it is preparing for competition or relaxing afterwards, Pepsi is proud to support the incredible athletes of the 2023 World Jump Rope Championships,” said Matt Sammon, Key Account Manager, PepsiCo.
“We are about to show Colorado Springs and the world what the sport of jump rope has to offer, so when a global brand like Pepsi plans to be part of that journey with us,” said IJRU President Shaun Hamilton.
The sport of jump rope is one of the most accessible, diverse and economical sports for participation. Featured events include:
· Double Dutch Contest – urban culture fuses with acrobatics, dance and music
· Single Rope and Double Dutch Speed – the fastest jumpers alive
· Single Rope and Double Dutch Freestyle – acrobatics with unlimited skill combinations and endurance
For more information about Pepsi and its growing international brand, visit pepsico.com.
About the International Jump Rope Union
The IJRU enjoys Observer Status with the Alliance of Independent recognized Members of Sport (AIMS), and with the Global Association of International Sports Federations (GAISF). As an AIMS and GAISF Observer, the IJRU is on a path to future inclusion in the Olympic Games. IJRU represents the merged international federations of Fédération Internationale de Saut à la Corde - International Rope Skipping Federation (FISAC-IRSF) and the World Jump Rope Federation (WJRF). Combined these two entities have produced 21 world championships.
For more information on the International Jump Rope Union, visit www.ijru.sport.
Media Contact:
Matt Farrell
Farrell Sports
719-338-2339