IJRU and 361° Announce Strategic Partnership, Leveraging Olympic-Level Expertise to Elevate Global Jump Rope
In a powerful move to elevate the sport of jump rope on the world stage, the International Jump Rope Union (IJRU) today announced a landmark 2026-2027 strategic partnership with global sportswear powerhouse 361 Degrees (361°).
This groundbreaking alliance brings an unprecedented level of major-event experience to the jump rope community. As the first Chinese sports brand to sponsor the Olympic Games (Rio 2016) and an official partner for five consecutive Asian Games—including the upcoming 2026 Aichi-Nagoya Asian Games—361° will serve as the exclusive title sponsor for the 2027 World Jump Rope Championships in Norway. This marquee event will build on the sport's explosive global momentum, utilizing the IJRU's continued partnership with the Olympic Channel. With championship finals broadcast to a worldwide audience on the Olympic Channel and over 15 broadcast companies worldwide, this collaboration will further cement jump rope's status as a premier athletic discipline.
“Partnering with a brand of 361°’s calibre, one that has actively shaped the global sporting stage at the Olympics and Asian Games, is a transformative moment for our sport,” said IJRU President Shaun Hamilton. “Their proven track record at the highest levels of international competition will help us elevate our world championships and provide our athletes and judges with the elite apparel and equipment they need to shatter boundaries. By showcasing these events live on the Olympic Channel and global broadcasters, we are channelling this immense global momentum to cultivate the confident, healthy leaders of tomorrow and taking critical steps toward our Olympic ambitions.”
“This partnership represents a major milestone as we step into the center stage of the global jump rope arena,” noted Mr. Huajie Geng, General Manager of 361° Kids . “Guided by our ‘One Degree Beyond’ philosophy, we are committed to bringing our major-event sponsorship experience and technological innovation to the IJRU, empowering athletes and turning this accessible fitness tool into a globally celebrated competitive discipline.”
361° has launched the "Global Jump Rope Equipment Plan". Combining IJRU’s competitive standards with 361°’s cutting-edge R&D, this campaign aims to engineer specialized, elite-level equipment for all jump rope disciplines, including speed, freestyle, and interactive rope scenarios
About 361 Degrees (361°)
Established in 2003 and publicly traded on the Hong Kong Stock Exchange, 361 Degrees International Limited is a leading global sportswear enterprise. Guided by its "One Degree Beyond" philosophy, the brand focuses on high-performance footwear, apparel, and accessories, serving as a technological powerhouse that bridges the gap between mass-market affordability and elite athletic performance. With a rich history of global sports partnerships, 361° serves as an official partner of the Olympic Council of Asia and the World Aquatics. The company continues to integrate international sports resources, reinforcing its commitment in delivering high-quality sporting goods and promoting active lifestyles.
For more information, please visit www.361sport.com
About the International Jump Rope Union (IJRU):
The International Jump Rope Union (IJRU) has 68 members globally is currently in the application process for the Alliance of Independent Recognized Members of Sport (AIMS) and previously an Observer with the Global Association of International Sports Federations (GAISF). IJRU is actively pursuing inclusion in the future Olympic Games, reflecting its dedication to the global growth of the sport.
The organization was formed through the unification of the International Rope Skipping Federation (FISAC-IRSF) and the World Jump Rope Federation (WJRF). To date, IJRU and its predecessors have hosted 22 world championships, reflecting a rich history of athletic excellence and international collaboration.